Syracuse NY Dodge Dealer
“We had remarkable results with the AutoAcclaimMailer when we started in March as we sold over 40 new and used in two days sending out only 7500 pieces and we were ranked #1 for Dodge cars in the Northeast US that month!”
Albany NY Dealer
“When we went with Steve Case’s AutoAcclaimMailer we were thrilled to see over 140 ups through our doors, sold 27 units which helped us break an all time sales record with Chrysler!”
Rochester Mitsubishi Dealer
“The AutoAcclaimMailer helped us become the #3 Mitsubishi in the entire 5 state Region as we sold over 30 new Mitsubishis in a snowstorm!”
– Mark Kacmarik, Mitsubishi District Manager
A big,big story this month was Chad Myers. Chad pushed out 30, something they have never done!” Chad gives full credit to Steve Case’s AutoAcclaimMailer as he said “they have never seen traffic like that before!”
A Mexican restaurant chain with 13 locations in Texas is seeing huge success with our Plastic Mailer. We mailed 60,000 pieces and they reported 18% response (10,800 customers) with an average ticket sale of $20.00 after the discount was applied. This postcard generated $216,000.00 in top line sales on an $18,600.00 investment in less than a month. Can you say ROI!! This customer has placed multiple orders since.
A high end restaurant and bar in Pennsylvania has also seen great success. We mailed a Plastic Mailer for two of our six stores and received response rate of over 21%. We mailed 95,000 Plastic Mailers within a 5 mile radius of the 2 stores, their gross revenue was directly attributable to the Plastic Mailer, even after the discount, was over $950,000. Their next order of 55,000 postcards for two more locations was equally successful.
Thanks to this campaign, these 4 restaurants increased their weekly average sales from $65,000 to more than $100,000. One store alone accounted for a jump to $400m for the month. Below are additional results for this customer:
Customer reports 24% redemption rate, plus average check has increased by $6, estimated increase in profit per store is $118,000.
New store opened in Delaware, 25000 pieces sent. Customer reported continued success around 30% mark, new location is a success, current campaign mailing to 75,000 customers around the new Delaware location. 265,000 pieces planned for March campaign.
At the Austin location, the 1st part of the mailer campaign we had a redemption of 17.9% on the $25 min purchase mailers with a $50.56 per check average. The small sample of the $40 min (5000) had a 9.3% redemption but a check average of $61.07. Spring 2012 campaign had a redemption of 40% for $50 discount cards and 28% on $25 cards, average check was $54.09, 266,571 pieces mailed.
1 location mailed 20000 pieces, 4 drops over 4 weeks, overall redemption percentage was 32.7%. Notables within the campaign, week 2 saw over 41% redemption. Next focus is a mailer to only the 32.7% to see how those customers, proven susceptible to the campaign, will redeem.
170,000 mailing for incoming convention. Special offer included free appetizer and free chips valued at $5.00. They achieved a 17% redemption rate.
We mailed 30,000 cards. Our cards had 2 different offers on them. One offer was $500 off Implants and Wisdom Extractions the other offer was $1500 off Invisalign Braces On the first day the post cards hit homes we had 7 calls. Overall 60 cards have been redeemed the first 2 weeks of the campaign which we typically only get maybe 15 redeemed when we do a paper postcard. We will definitely buy again.
VACATION RESTAURANT / HOTEL / WATERPARK
We mailed 20,000 cards per month for 5 months. The offer was to encourage people to sign up for our Rewards Program. We averaged 50% redemption each month for our rewards program sign-up. We will purchase more cards in the future.
MENS RETAIL CLOTHING
Mailed 5,000 Plastic Mailers. The Card offer was $50 off $150 purchase. Redemption rate was 18%. Less than $4,000 investment generated more than $90,000 additional sales revenue.
Mailed 2,700 cards. Redemption rate of 6%. Huge Success! Planning additional mailers.